public lectures

We organize a set of public lectures with the participation of the business leaders from Austrian and international companies, discussing the impact of European integration on their businesses, thus linking the theory learned in the courses to praxis. 

These public lectures should involve the participants coming from the industry, in particular business leaders of the companies active in the international business within the EU. The focus of the discussions is to be put on the issues related to the effects of European integration on the real business. 

The organisation of the public lectures reinforces the theory-praxis link, as the participnts are able to get more direct exposure to the reality of doing business in Europe by talking to the leading business people in the field, and through this exposure to sharpen their understanding of the concepts learned in the respective courses. 

Moreover, the public lectures are open to all participants of the International management program, which should allow much wider dissemination of the ideas and sparkle interest in the European dimension of business among wider audience.